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Emeka Ndukwe

Essays · Software · Institutions

Building systems that help people think better.

Most of the problems we call technical are really problems of thinking — badly drawn boundaries, information that never reaches the person who needs it, institutions that cannot remember what they learned. I write about that, and I build software that tries to fix it.

Featured Writing

All essays (42)

Latest Posts

Medium · Substack

Current Projects

Four attempts at the same argument, written in software instead of prose.

The Thinking Map

Ten themes, one argument, arranged the way I actually hold them.

Select a theme to see the essays and projects it connects to. Nothing here is a category — these are the places the same question keeps reappearing.

Systems

Behaviour comes from structure. Blame the loop, not the person inside it.

Essays

Projects

Mission ControlThe Spine

Notes

Unfinished thoughts, kept in public on purpose.

28 July

Every org chart is a theory of where information is allowed to travel. Most are wrong in the same direction: upward.

21 July

Question I cannot answer yet: what does a model owe the person it disagrees with?

14 July

Mental model: infrastructure is any decision that becomes expensive to reverse the day after you make it.

9 July

Scale is not a strategy. It is what happens to you after you had one.

2 July

The bottleneck in most African markets is not talent or capital. It is trust that can be transferred to a stranger.

All notes218 entries →

Reading

Books currently open, and the handful that shaped how I see the rest.

Now

  • Seeing Like a State

    James C. Scott

  • The Enigma of Reason

    Mercier & Sperber

  • The Great Transformation

    Karl Polanyi

Formative

  • The Design of Everyday Things

    Don Norman

  • Thinking in Systems

    Donella Meadows

  • Things Fall Apart

    Chinua Achebe

Now

Updated 12 July 2026

Building

The Spine’s second version — moving from capture to retrieval, which is where the difficulty always was.

Writing

A four-part series on institutional memory, out through the autumn.

Researching

How informal credit systems in West Africa price trust, and whether that pricing survives being written down.

Open question

What is the smallest institution worth building, and can software be the whole of it?

One essay a month, sometimes two.

No announcements, no roundups. Just the writing, and occasionally a note on what the projects taught me.

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